Tray, Irvinware, Gallery Tray, Reticulated, Chrome Plated, Original Box, Round, 13", Vintage

• Vintage Gallery Tray, Chrome Plated Reticulated Platter, Irvinware in Original Box, Ornate Etched Pattern #2211, Hollowware, Elegant Serveware, Traditional Tableware, Home Decor, Grandmillennial, (Discontinued)
• Made in USA 
• Vintage: 1975
• Details:  This is truly a beautiful, large, chrome gallery tray or serving tray with an etched pattern of shells, flowers and lattice edge, it would make a great addition to your home!  It has a reticulated (pierced) border and a Gadroon rim.  It retains the original box that identifies it as "Irvinware", see below for a brief history of Irvinware.  What's the best part about this tray?  It will never tarnish, although it looks like silverplate, it is chrome, will always stay bright and shiny (no polishing!).  
• Material:  Chrome Plated
• Dimensions:  13 inches in Diameter
• Condition:  Vintage - Used.  Very Good Vintage Condition.  As with all used silver, and plated metals, there are minor surface scratches visible, acceptable due to age/use/wear.  There are also light brown marks on the inside rim, we tried to capture it on the photos.  Please review all pictures carefully and make sure you love this item before purchasing, we can't accept returns.  Please remember these are VINTAGE and ANTIQUE items, they are NOT new, every effort has been made to show any scratches, wear and tear and imperfections.   

Irvinware was trademarked by the Leonard Silver Company in April of 1968. They manufactured Stainless Steel and Chrome Plated Holloware, Bar Accessories (like cocktails strainers, bar spoons, ice tongs, double jiggers, etc.), Kitchen Utensils (butter dishes, lemon squeezers, salt & pepper sets, sugar and creamer sets, lots of trays, etc.).  According to an FTC Report of Mergers and Acquisitions dated October 1973, Beatrice Food acquired Irvinware.  This tray box is dated 1975 and shows Irvinware as a Division of Beatrice Food Co.  As unusual as it seems for a food company to own a metals company, from the late 1950s until the early 1970s, Beatrice Food had already acquired companies like: Avis Car Rental, Playtex, Shedd's, Tropicana, John Sexton & Co, Good & Plenty, and many others.  In 1973 they added Irvinware to the long lineup.  But they didn't stop there, in June 1984, Beatrice acquired Esmark, which included brands like: Swift & Co. and Hunt-Wesson.  On Aug 9, 1987 the TLC Group, a New York investment firm, agreed to buy the Beatrice International Food Co. for $985 million.  We believe since1990 it's all owned by ConAgra.