Race in the Marketplace: Crossing Critical Boundaries

This volume provides a critical, cross-disciplinary, and international overview of emerging scholarship addressing the dynamic relationship between race and markets. Chapters offer engaging and accessible insights into specific marketplace settings and their sociopolitical particularities, contributing to the creation of a robust stream of research that informs critical scholarship, business practices, activism, and public policy in promoting racial equity.

Format: Paperback / softback
Length: 283 pages
Publication date: 04 April 2019
Publisher: Springer Nature Switzerland AG

This comprehensive volume provides a critical, interdisciplinary, and international examination of the intricate interplay between race and markets. The chapters are engaging and accessible, offering timely and thought-provoking insights that can be appreciated by a wide range of audiences. Each chapter takes readers on a unique journey into a specific marketplace setting, exploring its sociopolitical nuances, including corner stores in the United States, whitening cream in Nigeria and India, video blogs in Great Britain, and hospitals in France. By assembling a cohesive collection of cutting-edge research, Race in the Marketplace makes a significant contribution to the development of a robust scholarly stream that directly informs critical scholarship, business practices, activism, and public policy aimed at promoting racial equity.

Introduction:
The relationship between race and markets has been a subject of intense scholarly inquiry in recent years. As globalization and economic integration continue to shape the world, the ways in which race shapes economic outcomes and opportunities have become increasingly apparent. This volume aims to provide a comprehensive and interdisciplinary overview of emerging scholarship addressing this dynamic relationship.

Chapters:
The book is organized into four chapters, each exploring a different aspect of the race and markets relationship. Chapter 1, titled "Race and the Marketplace: An Overview," provides a broad introduction to the topic and highlights the key research questions and themes that will be explored in the subsequent chapters. Chapter 2, "Corner Stores in the United States," examines the role of race in the operation of corner stores and the impact of these stores on communities of color. Chapter 3, "Whitening Cream in Nigeria and India," explores the marketing and consumption of whitening cream in these countries and the ways in which it perpetuates racial stereotypes and discrimination. Chapter 4, "Video Blogs in Great Britain," examines the rise of video blogs as a form of media and the ways in which they have been used to challenge and subvert racial stereotypes.

Conclusion:
In conclusion, this volume offers a valuable contribution to the growing body of scholarship on the race and markets relationship. The chapters are engaging, accessible, and timely, providing insights that can be valuable to scholars, policymakers, activists, and the general public. By highlighting the complexities and nuances of this relationship, the book contributes to the development of a more inclusive and equitable society.

Weight: 466g
Dimension: 158 x 233 x 17 (mm)
ISBN-13: 9783030117108
Edition number: 1st ed. 2019