Period of Traveling - Big Transformation of China Travel Strategy (Chinese Edition)

There is a grim reality in front of us and can not be evaded, in the face of numerous and heterogeneous tourism development, the government has a strong impulse to pursuit of supernormal development, however,it is lack of clear development strategy and ideas;For the scholars, they have rich and rigorous academic theory, but they have no market awareness and lack of maneuverability, futhermore, there was car crash interrupted more of a long term strategy; However, enterprises with substantial strength could not find a reasonable business model, so that they can not develop and grow up themselves rapidly in the process of tourism development. One side is the rapid development of tourism, while the other side is the severe challenge of concept and practice, how to transfer all of the positive factors to promote the healthy development of China's tourism.Century and Heaven, where to go and what to do. It is not only the proper meaning of tourism development, but also the required course of survical and development for each counterparts. Read more