John Frieda Go Blonder Blonde Brightening Shampoo for Blonde Hair, Gradual Lightening & Shine, 8.3 fl oz

John Frieda Go Blonder Blonde Brightening Shampoo gently cleanses while enhancing brightness and shine for natural-looking blonde hair. Designed for daily use, it helps maintain a lighter, sun-kissed look between salon visits. How It Works: Infused with a Citrus Botanical Blend, this lightweight formula brightens blonde hair with each wash while leaving it soft, smooth, and radiant. With continued use, it supports gradual lightening and tone enhancement. Best For: Natural, color-treated, and highlighted blonde hair looking to maintain brightness and shine. Not recommended for white, platinum, or ultra-cool blonde tones. Complete Your Routine: Pair with Go Blonder Conditioner and Lightening Spray for optimal results. Formulated without sulfates, ammonia, parabens, or silicones. Cruelty-free, vegan-friendly, and made with 50% recycled material.

• Gently brightens blonde hair while enhancing shine for a natural, sun-kissed look with continued use
• Go 2 shades lighter when using the full Go Blonder Collection, as part of a complete routine to maintain brighter, more radiant blonde hair
• Infused with a Citrus Botanical Blend to nourish and add shine; formulated without sulfates, ammonia, parabens, or silicones for gentle, everyday use
• Safe for natural, color-treated, and highlighted blonde hair; use regularly to maintain brighter, lighter blonde between colorings
• Cruelty-free and vegan-friendly formula made with 50% recycled material for more conscious blonde hair care